The Oberlin Review

Jonas Brothers Back in Spotlight After Five-Year Hiatus

Carson Dowhan, Senior Staff Writer

March 8, 2019

Millennials around the world were in for a shocking surprise this month as the Jonas Brothers — one of the premier boy bands of the 2000s — released their first single in six years.  “Sucker,” released on March 1 has garnered worldwide attention, propelled the trio back into the spotlight since the song was announced a day before its release. Is this the beginning of a major comeback for the Jonas Brothers? Everyone on Twitter seems to think so; up until this wildly unexpected announcement, the band’s account had been silent since 2013.  The success of “Sucker” makes the Jonas Brothers the latest in a string of musicians in recent years to benefit from the “surprise release” marketing strate...

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